March 30, 2007
I wrote a blog post a few months ago on our internal blog server (before we had external blogs): A lot has been written recently on the business value of transparency, and it's really struck a chord with me. I'm a big fan of Seth Godin, and it's a consistent theme in his blog and his books. Companies being transparent with their customers, prospects, and employees. Bloggers being transparent about their product reviews. Examples of the power of transparency, as well as the effects of being non-transparent, are everywhere. Dell publicly acknowledging their shortcomings, and openly discusses what they're doing to improve. Apple doing the exact opposite. Etc. I saw a new level of transparency today at Wesabe: Talk to Jason. Right there, on the front page on their website, in a very prominent position, is a phone number, email…