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FreshBooks roadtrip: a great example of getting personal with customers

Becky at the Customers Rock! blog recently detailed the FreshBooks roadtrip, which is a great example of how a company can stay connected with its customers.

I love this:

This was not a product roadshow.  This was a listening tour.

I also really like how they’re using face-to-face conversations, but also expanding their conversations using a company blog, a roadtrip blog, and Twitter.

Awesome.