FreshBooks roadtrip: a great example of getting personal with customers
Becky at the Customers Rock! blog recently detailed the FreshBooks roadtrip, which is a great example of how a company can stay connected with its customers.
I love this:
This was not a product roadshow. This was a listening tour.
I also really like how they’re using face-to-face conversations, but also expanding their conversations using a company blog, a roadtrip blog, and Twitter.
Awesome.
