Seagate cares about the customer experience, and it shows
Check out this post on How Seagate learned to package like Apple.
Not only is the packaging well done, but the “technical” manual (that doesn’t come across as technical) is as well. They obviously thought about the entire customer experience, from a potential customer picking up the box in a store, to the unpacking of the contents, to the manual that guides one through the setup, and finally to its use.
Someone obviously kept the customer experience question front and center at all times:
How does it make the customer feel, at every step along the way?