No one said CRM was easy.
August 2, 2011
Michael Moaz over at Gartner recently penned an interesting article: We failed at CRM. Now let’s try Social CRM – it’s even harder. A few quotes form his article stood out to me. One of the woman on the panel compared a CRM program to childbirth: “I thought once a child is born, the hard part is over! Boy was I mistaken!” Completely agree. I've been working in CRM since the mid 90's, and one thing is always clear: your systems need to keep evolving. Your business changes. Technology changes. Customer demands and expectations change. Your systems need to change as well. Much of the work we've been doing here at Dovetail over the last 5 years is helping organizations update their CRM systems. Companies poured millions into their CRM systems early on, then left them alone for years, and…