Great stuff Ryan – keep it up!
Those that know me are well aware that I’m a big fan of RSS feeds. But, I do realize that not everyone has yet jumped onto the RSS bandwagon.
So if you’d like to subscribe to my blog by email, you now can.
Simply click the Subscribe by Email link, and you’ll get updates delivered right to your Inbox.
How about giving RSS a try?
Check it out:
I love this:
This was not a product roadshow. This was a listening tour.
I’ve blogged in the past about turning blog entries into customer experiences.
Here’s a recent real-world example of that.
Adam Esterline reviewed Watir as part of a web application testing comparison. In his own words, "I did not give Watir very high marks."
Bret Pettichord, our Test Architect here at Dovetail, and a core contributor to the open-source Watir project, left a comment on Adam’s blog, simply asking for more info about Adam’s experience using Watir.
Bret’s comment was a pretty simple one, but it engaged Adam. Enough so to prompt Adam to revisit Watir, and try again, this time with much better results. Even more so, it was enough to get Adam to post a follow-up praising Bret:
This is great customer service. …
My favorite line from her post:
[Blogs are] your chance to show your customers that your company is run by actual living, breathing humans who like to think about things, and sometimes even write about them
She hits the nail on the head with this one. And it’s so easy to tell when a blog is written by an actual human, speaking in their own voice, wanting to engage in a conversation, wanting to share information. Those are the blogs I connect with. Because you’re connecting with a person. Not a sales or a marketing message.
Sara goes on to say:
For a great example of how it can be done, check out the …
A cleaner, more functional GMail
Not any more. Lifehacker recently rolled up multiple gmail enhancements and styling into one package: Better Gmail. I love the Super Clean skin, and the Conversation Preview option is sweet – simply right-click on a message to preview its content in a popup bubble.
Goodbye Newsgator, Hello Google Reader
John Ragsdale points out a new product that allows companies to monitor what’s being said about their products and services in the blogosphere. We’ve been talking a lot about this here at Dovetail, specifically how a post on a blog or forum can be turned into a customer experience. I’ve mostly thought about identifying problems that customers may have posted about, but John points out another interesting aspect, identifying expert users who are very knowledgeable about your products, with whom you may want to align. Very cool.
A negative blog post about your company, product, or service can automatically create a support case, and the company can reach out, hopefully turning a negative customer experience into a great one. Proactively. Nice.
John also talks about identifying new …
Wired magazine has a very good article this month titled the See-Through CEO. Interestingly, two members of our technical team forwarded this article to me this morning.
A few gems from the article:
The new breed of naked executives also discover that once people are interested in you, they’re interested in helping you out – by offering ideas, critiques, and extra brain cycles. Customers become working partners.
Google is not a search engine. Google is a reputation-management system.
Being transparent, opening up, posting interesting material frequently and often is the only way to amass positive links to yourself and thus to directly influence your Googleable reputation. Putting out more evasion or PR puffery won’t work, because people will either ignore it and not link to it – or worse, pick the spin apart and enshrine …
Interesting post on Corporate Blog Transparency
From the post: Transparency builds trust; trust builds interest; and interest builds an audience.