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Tag: work

Opportunity Breeds Success

opportunity
January 11, 2017 Nature vs. Nurture?The on-going discussion: the naturally-gifted vs. the manufactured.  Are those who are naturally talented less likely to work hard to achieve success?  Does hard work drive success, whether you are talented or not?  I have often stated, “Hard work pays off. Always.” But does it really? How about the kid who studies her heart out to maintain a C+ average versus the one who never studies and maintains a 4.0 or better?  I grew up with kids like both representations. Personally, I endlessly studied and in my case, the hard work paid off with good grades. But was it my natural inclination toward the subjects I studied - those I selected or was it the hard work which resulted in good grades?We can argue incessantly about how success is achieved.  But I think Winston Churchill said it best,…

Testing the Waters: Understanding the Customer

undertsanding the customer
June 10, 2016 What We Do and Understanding the CustomerTesting the waters, as a marketer, can be tenuous. Depending on marketing campaigns, we run the risk of boring our intended audience or annoying them. Over the years, I have come to understand that each effort can be a good effort, as it may reach just the person it was intended to reach. But, there is also the risk of over-saturation. The most important thing, for me, as a marketer and as someone who truly believes in our product and cares about our company, is to know the customer.Knowing the Customer - YOUR CustomerIt isn't enough to know who the customer is - their name, rank, and serial number. It isn't enough to know what they do. It isn't nearly enough to know what our competitors do when it comes to their own marketing…