Tag: software as a service

CRM Thrives on Open Standards

Static image February 1, 2007 Through all of its evolution, Dovetail Software’s family of CRM products has embraced open standards in the process of bringing extensibility to Clarify’s proprietary code. Open-standard scripting languages such as JavaScript simplify and energize extension and integration throughout the enterprise computing environment. These languages are readily recognized by many applications, and freely employed by in-house IT departments.   Standards sometimes arise first, often from a single developer or project, and afterwards get the seal of approval of a trusted authority that enables all developers to embrace the technology. This happened with JavaScript, created initially by Netscape. The same thing is happening now with Adobe’s PDF (Portable Document Format) specification, which it is currently offering for ISO standardization.   Other times, standards have to be created. This is occurring now in the CRM environment as SOA (Service Oriented Architecture) continues its evolution: suggested standards begin to be discussed, and standards already accepted are…