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Tag: product design

Deep understanding comes before designing

April 10, 2012 When 37signals recently released their new Basecamp product, it was without a major feature: time tracking. They recently posted about this, asking the community to help them understand time tracking, before they went into design mode for this feature: since we don’t track time at 37signals, we don’t have a deep understanding of the time tracking problem. Plain and simple, this is why time tracking isn’t in the initial release of the all new Basecamp. We simply don’t understand it well enough. Help us understand how and why you track time Before we can commit to saying yes or no to adding time tracking in a future version of the all new Basecamp, we need to understand the problem better. It’s time to observe, study, learn, and understand how and why our customers track time. If you’d like to help,…