June 8, 2007
How does the future look for the owner of the Amdocs Clarify CRM system? When Amdocs acquired Clarify, it led the way in combining its specialization in billing with CRM. This was an exciting story for the industry as a whole, sparking more acquisitions, and fueling general interest in the broader integration of departments. The story since then has been a mixed one for Amdocs customers, although the surge in CRM has led to some new integration possibilities. The upgrade path for the once-pioneering Clarify system under Amdocs has had a tortuous history, with no progression outside of the proprietary Clarify codebase, and with Amdocs moving awkwardly into thin-client experimentation. Lately the company has been developing open frameworks. Even within the main Amdocs constituency of telecommunications, some Clarify owners have looked outside of Amdocs for help, notably with the Dovetail Software enhancements. Amdocs remains…
The Future of Amdocs Clarify
June 8, 2007
How does the future look for the owner of the Amdocs Clarify CRM system? When Amdocs acquired Clarify, it led the way in combining its specialization in billing with CRM. This was an exciting story for the industry as a whole, sparking more acquisitions, and fueling general interest in the broader integration of departments. The story since then has been a mixed one for Amdocs customers, although the surge in CRM has led to some new integration possibilities. The upgrade path for the once-pioneering Clarify system under Amdocs has had a tortuous history, with no progression outside of the proprietary Clarify codebase, and with Amdocs moving awkwardly into thin-client experimentation. Lately the company has been developing open frameworks. Even within the main Amdocs constituency of telecommunications, some Clarify owners have looked outside of Amdocs for help, notably with the Dovetail Software enhancements. Amdocs remains…