April 23, 2007
After a decade of development, CRM deployments are still problematic for many companies, as recent surveys show. Two main areas of concern are employee adoption of new deployments, and also large disparities between what executives expect and what the system actually delivers. Additionally, sales consultancy CSO Insights finds installation problems, with forty-one percent of implementations going over budget. The main reasons for budget overruns center around management failure to plan for user training and post-install support. This melds with the adoption rates being lower than expected. CSO explains: ”’I’m sure we could pick out companies whose numbers are well above average, and I think we would find those companies have had CRM [programs] for some time,’ Trailer said. ‘But I would suspect the difference is not their CRM[technology] but their management. CRM isn’t what makes the difference; people embracing the tools makes the difference.’” See CRM software fails sales This is…
Two Key CRM Problems – Adoption and Expectations
April 23, 2007
After a decade of development, CRM deployments are still problematic for many companies, as recent surveys show. Two main areas of concern are employee adoption of new deployments, and also large disparities between what executives expect and what the system actually delivers. Additionally, sales consultancy CSO Insights finds installation problems, with forty-one percent of implementations going over budget. The main reasons for budget overruns center around management failure to plan for user training and post-install support. This melds with the adoption rates being lower than expected. CSO explains: ”’I’m sure we could pick out companies whose numbers are well above average, and I think we would find those companies have had CRM [programs] for some time,’ Trailer said. ‘But I would suspect the difference is not their CRM[technology] but their management. CRM isn’t what makes the difference; people embracing the tools makes the difference.’” See CRM software fails sales This is…