Industry Insight: Social media
The impact of social media on business has far reaching effects and in all directions. Consumers around the globe share their opinions about products with anyone, anywhere. The popular digital playground Twitter recognized the impact of digital media on the marketplace so much that they now offer a vehicle for companies to see what consumers say about their products. This trend is not going to recede, but broaden and expand.
How does the influence of social media guide and direct the customer service and support industry? Are there ways to mitigate damaging “tweets”? How about capitalize on positive blog posts?
We’d love to hear what you think, so leave a comment below.