SOA: It's NOT about technology
SOA has value only when applied from a business perspective. The primary goal of SOA is to align the business world with the world of IT in a way that makes them more effective. Period. Technology is only significant in the delivery phase and if we hit customers up with [insert any product here] without understanding the business drivers and processes, not only are we not doing SOA but we continuing to hype technology as the answer, and further disappointing customers with yet “another wave” of application integration technology with different products than the last time.
Well said Sam.
Way too often, we see technology solutions put in place without a good understanding of the business needs. We must understand the business needs first!